Sam Tatam from Ogilvy Change (UK) on future of behavioral sciences

Sam Tatam, a registered Psychologist and Behavioural Strategy Director at Ogilvy Change in London (a practice that combines the gravitas of leading research in cognitive psychology and behavioural economics with the creative expertise of the Ogilvy Group) will talk at Friday evening about the future of behavioral sciences.

Sam’s commercial experience stems from his background in Psychology, with a clear focus on understanding consumer behaviour on both a macro and micro scale. He works to bring this thinking to Ogilvy’s core clients across a range of disciplines including including: advertising, direct marketing, shopper and experiential marketing, and multicultural communications. Sam has a Bachelor of Psychology (Hons 1) from The University of Sydney and a Masters of Organisational Psychology from Macquarie University.


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